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Preparing for Your Content Marketing Consultation
Last week, the Grammar Chic blog outlined five reasons to outsource your content marketing in 2015. Among them: Outsourcing can save you time; it can give you better bang for your buck; and it can...
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How to Make This Year’s Content Marketing Better than Last Year’s
More than two weeks into 2015, most of us are starting to settle into a groove. We’re out of the holiday hangover. We’re back on our grind. We’re either steadfastly clinging to our New Year’s...
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7 Online Reputation Management Guarantees
You know what they say about sure things—death and taxes and all of that. Guarantees and certainties are especially hard to come by on the Internet, where the rules change every day and there are...
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5 Reasons You Should Still Be Doing E-Mail Marketing
Think that e-mail marketing has fallen out of favor, or become old-hat when compared to modern advances like social media and SnapChat? Think again. Many marketers still count e-mail among the very...
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How to Prepare Your Business for Cyber Monday
Thanksgiving, Hanukah, Christmas, New Year’s—for most of us, these and perhaps a few others are the main holidays to focus on at year’s end. If you’re a business owner, though—and an ecommerce...
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4 Reasons Your CTAs Are Falling Flat
Every piece of marketing content you write—every blog post, every email, and every Web page—should have a clear call to action. The CTA serves a simple yet pivotal role in telling your readers what...
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How to Spot Online Propaganda
You can’t believe everything you read—especially online. As content marketing professionals, this is something we’re uniquely sensitive to. We believe strongly that there’s value in companies...
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